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Marketing Management

The Marketing Management Minor provides a path for students who wish to expand and enhance their marketing skill set. The areas of focus include: advertising and promotion, retail management, and sales. Students have the opportunity to customize their minor by selecting two elective courses. The Marketing Management Minor may be paired with any degree program offered at SUNY Canton, though it is best suited for business and finance majors. Students are encouraged to enroll in the minor as early as possible to ensure efficient pairing of the Marketing Management Minor with the student's respective major.

MINOR REQUIREMENTS

BSAD 220 Principles of Retailing 3
BSAD 222 Principles of Selling 3
BSAD 325 Consumer Behavior 3
BSAD 350 Marketing 3

SELECT TWO ELECTIVES

# One elective must be upper level (300/400)

BSAD 100
BSAD 201
Introduction to Business OR
Business Law I
3
BSAD 225 Advertising & Promotion 3
BSAD 330 Sales Management 3
BSAD 372 E-Commerce 3
SPMT 307 Sports Marketing 3

Nicholas Kocher
Marketing Management Minor Coordinator
FOB 422
34 Cornell Dr
Canton, NY 13617

kochern@canton.edu

315-386-7413