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Marketing Management

The Marketing Management Minor provides a path for students who wish to expand and enhance their marketing skill set. The areas of focus include: advertising and promotion, retail management, and sales. Students have the opportunity to customize their minor by selecting two elective courses. The Marketing Management Minor may be paired with any degree program offered at SUNY Canton, though it is best suited for business and finance majors. Students are encouraged to enroll in the minor as early as possible to ensure efficient pairing of the Marketing Management Minor with the student's respective major.

MINOR REQUIREMENTS

BSAD 203 Marketing 3
BSAD 220 Principles of Retailing 3
BSAD 222 Principles of Selling 3
BSAD 322 Advertising and Promotion 3
BSAD 325 Consumer Behavior 3

SELECT TWO ELECTIVES

BSAD 330 Sales Management 3
BSAD 372 E-Commerce 3
BSAD 411 Market Research 3
BSAD 425 New Product Marketing 3
SPMT 307 Sports Marketing 3
SPMT 308
SPMT 411
Sports Event Management OR
Sports Public Relations
3

Nicholas Kocher
Marketing Management Minor Coordinator
FOB 422
34 Cornell Dr
Canton, NY 13617

kochern@canton.edu

315-386-7413