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Graphic & Multimedia Design - Program Description

The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.

Students in this Major:

  • Create and design original works using graphics, video, photography, sound and animation.
  • Develop communication, management, and analytical skills.
  • Learn design theory and interact with the latest multimedia software.
  • Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.

Career Opportunities:

  • Graphic designer
  • Web designer
  • Advertising specialist
  • Public Relations specialist
  • Video, Sound or Video Game designer
  • Journalist

Potential Employers:

  • Web Design Firms
  • Advertising Firms
  • Government
  • Education
  • News Agencies
  • Other (design departments)

Admission Requirements:

  • Refer to the table of high school course prerequisites for admission.
  • Prepared to take Expository Writing (ENGL 101)
    • NYS English Regents score ≥ 75; or
    • Verbal SAT score ≥ 420; or
    • Reading and Writing ACT scores ≥ 17; or
    • Transfer student who has already passed a college level English course.
  • Prepared to take GER Math
    • NYS Geometry or Math A exam plus one additional year of math; or
    • Already passed Intermediate Algebra or equivalent.
  • Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.

PROGRAM REQUIREMENTS (Curriculum 2026)

Semester I Credits

CITA 152 Computer Logic 3
ENGL 101 Expository Writing (GER 10) 3
GMMD 101 Intro to Media Studies (GER 7) 3
ARTS 101 Intro to Drawing (GER 8) 3
MATH 111
MATH 121
Survey of Mathematics OR
College Algebra (GER 1)
3-4
TOTAL CREDITS 16

Semester II Credits

CITA 180 Intro to Programming 3
ENGL 202 Creative Non-Fiction 3
GMMD 102 Intro to Design (GER) 3
HUMA 189
SPCH 104
Acting and Improvisation OR
Introduction to Speech
3
SOCI 101 Intro to Sociology 3
TOTAL CREDITS 15

Semester III Credits

GMMD 201 Digital Photography 3
ARTS 201
ARTS 202
ARTS 203
Art History BCE to 16th Century** OR
Art History 16th-20th Centuries** OR
Art and Society
3
ENGL 221 Creative Writing 3
  Foreign Language (GER 9) 3
  Natural Science (GER 2) 3-4
TOTAL CREDITS 15-16

Semester IV Credits

GMMD 211 Film Analysis 3
SOCI 250 Sociology of the Mass Media 3
  American History (GER 4) 3
  Natural Science or Math Elective 3-4
  General Elective 3-4
TOTAL CREDITS 15-17

Semester V Credits

GMMD 301 3D Design 3
GMMD 313 Studies in Genre Film 3
ENGL 309 Journalism* 3
CITA 342 Visual Programming 3
  Western Civilization (GER 5) 3
TOTAL CREDITS 15

Semester VI Credits

GMMD 330 Web Design and Development 3
ENGL 301 Professional Communication 3
GMMD 302
GMMD 303
Digital Photojournalism OR
Experimental Digital Photography
3
GMMD 331 Digital Illustration and Typography 3
  Other World (GER 6) 3
  TOTAL CREDITS 15

Semester VII Credits

GMMD 401 Multimedia Product Design 3
GMMD 409 Issues in New Media Journalism 3
GMMD 411
GMMD 412
Digital Documentary Video OR
Experimental Digital Video
3
GMMD 420
GMMD 421
Animation Techniques OR
Sustainability Design
3
GMMD 440 Senior Project Proposal/Internship Orientation 1
  U/L Arts or Humanities Elective (GER 7, 8)** 3
TOTAL CREDITS 16

Semester VIII Credits

GMMD 432 Virtual Worlds 3
SELECT ONE OR TWO COURSES
GMMD 441
GMMD 442
GMMD 443
Graphic & Multimedia Design Group Project
Individual Project
Arts Management Internship
4-8
  U/L Elective 3
TOTAL CREDITS 14

*Fulfills writing intensive requirement

**Art History (ARTS 201/202) can be counted as either GER 7 or GER 8; this elective should be used to cover the remaining General Education area.

U/L = Upper Level Courses (300/400)
GER = General Education Requirement

NOTE: Graphic and Multimedia Design students must meet all of the ten General Education Requirements and successfully complete the SUNY Canton Computer Competency requirement.

Graphic and Multimedia Design
Christopher Sweeney, Ph.D.
Curriculum Coordinator
315-386-7424
sweeneyc@canton.edu