SUNY Canton Airs New Television Commercials
SUNY Canton’s latest television commercials feature the College’s students and highlight the school’s recent growth.
“Our commercials represent our most recent developments and changes on campus,” noted SUNY Canton President Joseph L. Kennedy. “They also reflect our commitment to providing an affordable, career driven hands-on education.”
The two television spots mention the College’s new degrees and the new buildings currently under construction on campus. In 2011, SUNY Canton will complete its new Roos House athletic center and the new Grasse River Housing Suites.
Nafeesa Johnson, a criminal investigation major from Brooklyn and College Activities Board president, was featured in each commercial. Johnson said the recent Southworth Library renovations were her favorite recent campus upgrades.
“The school has grown a lot since I came here,” she said. “I really liked the way the new commercials emphasize motion and everything is moving. In my part, they had me walk through the library as I talked to them.”
The College contracts the Plattsburgh–based production company Media Central to film and edit the commercials. Bruce Carlin, the production director, hired Mohammed Doumbouya, a recent graduate of the SUNY Canton management program from Harlem, to record audio for the spots.
“We place special emphasis on the areas that define us as a unique learning environment,” noted Assistant Vice President for Advancement Randy B. Sieminski, who created the original scripts for the commercials. “Our students did a fantastic job highlighting our strengths.”
Media Central captured approximately 94 clips or 25 gigabytes of footage in one day. They primarily used digital single-lens reflex cameras, similar to those used by serious photographers, to create the two 30 second clips. Their technique was in line with popular trends on television and online video to maximize shallow depth of field and deemphasize the digital feel of the media.
Flights of commercials will run throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at www.canton.edu.
Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.