SUNY Canton Unveils New Television Commercials

SUNY Canton is debuting two new television advertisements, which highlight what’s new at the College.

“Our new commercials help get the word out about the tremendous growth that has been occurring at SUNY Canton,” said SUNY Canton Interim President Carli C. Schiffner. “But they also reinforce what remains unchanged — our commitment to providing a career-focused education.”

The new advertisements feature current students and employers promoting new four-year degree programs, including applied psychology, homeland security, and civil and environmental technology. The commercials’ backdrop consists of scenic campus settings, such as the newly constructed footbridges, which connect the campus to downtown Canton, as well as the new athletic center and Grasse River Housing Suites.

The spots also emphasize unique aspects of the campus, including the pet-friendly residence hall wing and the College’s proximity to the Grasse River, which allows students to enjoy canoeing and kayaking.

Earlier this year, SUNY Canton received a best of category award for their 2011-12 television advertising campaign from the SUNY Council on University Advancement. In 2011, the College received a judges’ citation for its previous 30-second spots in the same category.

“We’ve stuck with our award-winning formula, but made key changes to the commercials,” noted SUNY Canton Director of Public Relations Randy B. Sieminski. “We’ve changed the music, the settings, and the footage while maintaining our branding and reputation.”

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.

 

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