Archive for the ‘Public Relations’ Category

Roody Roo Hops Down to Local Newspaper Office

Monday, August 22nd, 2011

Following a Watertown Daily Times and St. Lawrence Plaindealer editorial entitled, SUNY Central’s Trickle-Dumb Economics, SUNY Canton’s mascot Roody the Kangaroo was feeling a little unloved. So, he hopped down to the newspaper offices on Friday to seek out Editor Jeffrey A. Savitskie (JAS) to communicate his hurt feelings.

Roody Roo

The newspaper newsroom erupted with laughter at the sight of the seven footer’s attempts to correspond.

 
Roody Roo
Once invited inside, Roody met with Mr. Savitskie, who explained he meant no slight of either Roody or the Roos nickname. He said he was merely hypothesizing on whether SUNY officials were fond of the moniker. And then, in a remarkable moment full of furry emotion, the editor expressed his true fondness for the marsupial.

Roody with JAS

Roody’s ride to and from downtown also created quite a stir. He was seated in a car with his ears sticking out of the sun roof, which is a must for animals with his type of build.

(Special thanks to the staff at the Watertown Daily Times and Northern New York Newspapers, and especially Editor Jeffrey A. Savitskie for their open-minded attitude about meeting with a kangaroo and for the fun that ensued).

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SUNY Canton Airs New Television Commercials

Wednesday, January 5th, 2011

SUNY Canton’s latest television commercials feature the College’s students and highlight the school’s recent growth.

Bruce Carlin and Paul Frederick from Media Central film Roxanne Brown, a veterinary technology student, in SUNY Canton’s Southworth Library while Mohammed Doumbouya operates the boom microphone.

“Our commercials represent our most recent developments and changes on campus,” noted SUNY Canton President Joseph L. Kennedy. “They also reflect our commitment to providing an affordable, career driven hands-on education.”

The two television spots mention the College’s new degrees and the new buildings currently under construction on campus. In 2011, SUNY Canton will complete its new Roos House athletic center and the new Grasse River Housing Suites.

Nafeesa Johnson, a criminal investigation major from Brooklyn and College Activities Board president, was featured in each commercial. Johnson said the recent Southworth Library renovations were her favorite recent campus upgrades.

“The school has grown a lot since I came here,” she said. “I really liked the way the new commercials emphasize motion and everything is moving. In my part, they had me walk through the library as I talked to them.”

The College contracts the Plattsburgh–based production company Media Central to film and edit the commercials. Bruce Carlin, the production director, hired Mohammed Doumbouya, a recent graduate of the SUNY Canton management program from Harlem, to record audio for the spots.

“We place special emphasis on the areas that define us as a unique learning environment,” noted Assistant Vice President for Advancement Randy B. Sieminski, who created the original scripts for the commercials. “Our students did a fantastic job highlighting our strengths.”

Media Central captured approximately 94 clips or 25 gigabytes of footage in one day. They primarily used digital single-lens reflex cameras, similar to those used by serious photographers, to create the two 30 second clips. Their technique was in line with popular trends on television and online video to maximize shallow depth of field and deemphasize the digital feel of the media.

Flights of commercials will run throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at www.canton.edu.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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SUNY Canton Website Tops Two Million Hits in 2010

Monday, December 13th, 2010

SUNY Canton’s website had more than two million hits during 2010 and attracted more visitors from more locations than ever before. It marks the first time in the College’s history that more than two million users visited the website in a calendar year.

With a couple of weeks left until New Years, overall website traffic is up significantly from 2009’s year-end total of slightly more than 1.9 million visits. The website received a total of more than 4.6 million page views during 2010 and frequently surpassed 10,000 visitors a day during the academic year.

“The website is a gauge to measure our overall growth and popularity to prospective students,” said President Joseph L. Kennedy. “We’ve had record enrollments for the past three years, with 3,686 students enrolled this fall. The web traffic and our enrollments signify that we are growing in two incredibly important areas – current students and prospective students.”

Traffic was up among international visitors. The country with the most visits outside the United States was Bosnia. The College is well known for its international partnerships with the American University in Bosnia Herzegovina among others. Other top-referring countries included Canada, Russia, China, India, the United Kingdom, Germany, South Korea, and Japan. “We are seeing more global interest in our College as we increase our international presence through SUNY Canton OnLine,” Kennedy said. “Students from around the world and locally can earn a SUNY Canton degree without traveling from their homes.”

More than 57 percent of the webpage hits were generated by direct traffic, or when users typed in the College’s address into their browser’s address bar. Among the top referring sites, or sites that include links to canton.edu were Google, Facebook, North Country Now, and the SUNY Learning Network (which highlights the College’s online courses).

“In addition to incrementally redesigning the site, we’ve added more vibrant content and delivered our updates to users through social media sites including Facebook and Twitter,” said Assistant Vice President for Advancement Randy B. Sieminski, who oversees the College’s public relations department and athletics. “Whether it’s information on our growing academic offerings or connecting with the alumni office, it is easier than ever to find exactly what you are looking for on our site. Our Web Designer Travis Smith has done a wonderful job integrating the latest technologies to facilitate the latest web resources and organizing the College’s online assets.”

Top referring cities within the state included New York, Watertown, Syracuse, Rochester, Plattsburgh, Utica, and Albany. The cities with the most visitors in the entire United States included Boston, Los Angeles, Chicago, Seattle, and Orlando. The number of pages visited and the time spent on the site also increased during the year.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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Aubertine, SUNY Canton Launch North Country Grant Search

Friday, January 22nd, 2010

State Senator Darrel J. Aubertine and SUNY Canton today launched the North Country Grant Search Web site, a working database of public and private grants designed to provide broad access to available funding for nonprofits, municipalities and economic developers.

“This new Web site is a new and powerful tool for local governments and nonprofits,” Sen. Aubertine said. “Now more than ever our Central and Northern New York municipalities and nonprofits need the best tools at their disposal to take advantage of whatever state, federal and private funding is available. This site is a one- stop shop bringing together on one site the contact information for hundreds of foundations and agencies. The work SUNY Canton has done to make this site easy to use and accessible will go a long way toward ensuring that key projects and initiatives in our region have the funding they need to move forward.”

Senator Darrel Aubertine launched a new Grant Search Web site at the Best Western in Watertown. (Pictured from left to right: Mike Mortimer, Community Liaison for New York State Senator Darrel Aubertine’s office, David Gerlach, SUNY Canton V.P. For Advancement, Ryan Deuel, SUNY Canton Chief of Staff, Joanne Fassinger, SUNY Canton Grants Coordinator, New York State Senator Darrel Aubertine, Travis Smith, SUNY Canton Web Designer, Erica Heintz, Executive Director for the Legislative Commission on Rural Resources, Kathy Finucane, Projects Coordinator for Sen. Aubertine, Jan Isberner, Constituent Liaison for Sen. Aubertine.)

“SUNY Canton is extremely excited to be working directly with Senator Aubertine and his office on the North Country Grant Search Web site,” SUNY Canton President Joseph L. Kennedy said. “It is extremely important, especially during these difficult times, that everyone has access to the tools and resources available to locate additional funding sources. The website presents that opportunity.”

The Senator, his staff and officials from SUNY Canton held a tutorial from 5 p.m. to 7 p.m. today at the Best Western Carriage House Inn, Watertown, where more than 100 representatives from various non-profit organizations and municipalities, along with development experts and the general public observed demonstrations and engaged in a question and answer period to help maximize their use of this new Web site.

The web-based grant locator was designed and developed by SUNY Canton Web Designer Travis Smith. The grant-data was collected and researched with assistance from the college’s Grant Coordinator Joanne Fassinger and Chief of Staff Ryan Deuel, who oversaw the project.

The Web site was made possible through a $50,000 grant secured by Sen. Aubertine in 2006 while a member of the Assembly.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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SUNY Canton Website Explodes with Nearly 2 Million Users in ‘09

Friday, January 8th, 2010

Nearly two million web users from 188 countries visited the SUNY Canton website in 2009, representing a visitor growth of nearly 25 percent from 2008.

The website received a total of more than 4.6 million pageviews during the year, which was an increase of more than a million or almost 30 percent from the year before. During the Fall Semester, the website frequently surpassed 10,000 visitors a day.

“The growth of our website has mirrored the growth and diversity of our enrollment,” said President Joseph L. Kennedy, referring to the record-setting 3,300 students enrolled at SUNY Canton in the Fall Semester. “There were only a handful of countries that didn’t visit our website this past year. We’ll have to work on that for 2010.”

Following the United States, the website received the most visitors from Bosnia/Herzegovina, Canada, Britain, and Russia. China, India, Germany and South Korea also registered a significant number of users.

Beyond the North Country, the cities in New York that registered the most visits of the total 1.9 million users included Syracuse, New York, Watertown, Rochester, Plattsburgh, Utica, and Albany. The number of pages visited and the time spent on the site also increased last year.

“Our site has undergone significant design changes over the past couple of years that have helped in making it more user friendly,” said Kennedy. “Our Web Designer Travis Smith has done a tremendous job, particularly from a navigation and aesthetics standpoint. The growth of our International Programs and online programs have also played a significant role in the website’s growth.”

The College recently expanded upon its 2009 design by further streamlining navigation and adding larger pictures and more interactive multimedia. The site is also linked to social networking sites, including facebook, YouTube, and twitter.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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SUNY Canton Top 10 of ‘09

Wednesday, December 30th, 2009

10. Next Stop, Hollywood

Several SUNY Canton students were the stars of a media event promoting the DVD release of the movie Max Payne. Students and faculty from the Criminal Investigation staged a murder mystery scenario in New York City that stumped international television, magazine, and web-based journalists. » More

9. Roos House Breaks Ground

Many have been enthusiastically watching the rapid progress of the College’s new Convocation, Athletic and Recreation Center. The “Roos House” is going up in leaps and bounds, alongside a complete renovation of Nevaldine Technology Center. The College also plans to add a new residence hall on campus in the near future. » More

8. Strong Awards

Assistant Professor Robert Strong, PhD., won a competitive William Randolph Hearst Foundation Research Fellowship and the Chancellor’s Award for Scholarship and Creative Activities for his book-in-progress “Bright Advent.” The award-winning author and poet penned a lyric history of King Phillip’s War including key events that led to the creation of America. » More

7. Nursing Options

Over the past year, SUNY Canton added a Bachelor of Science in Nursing and a one-year Practical Nursing program. These programs were created to help meet the demand for more advanced trained nurses amidst a nation-wide professional health care shortage, and have built a full ladder curriculum for students to spend one, two, or four-years learning what they love. » More

6. Winterterm Becomes a Hot Item

Approximately 800 students took courses during the 2009-2010 Winterterm session. Enrollment increased nearly 60 percent from last year and is now five times as large as the 160 students who enrolled in the first Winterterm session four years ago. The semester between semesters has become a convenient and effective way for students to catch up or get ahead. » More

5. Coach Martin Keeps Winning

The American Hockey Coaches Association announced that former Hockey Coach Terry Martin was the 2009 recipient of the prestigious John “Snooks” Kelley Founders Award. Martin was the college’s head coach for 24 seasons (1974-1999), compiling a record of 527-211-29, including a 102-11-8 mark in his final four seasons. His teams won 12 national championship titles and were runner-ups five times. » More

4. SUNY Chancellor Visits

State University of New York Chancellor Nancy L. Zimpher visited SUNY Canton in July as part of her summer-long tour of the 64 colleges and universities within the SUNY System. After being met at the College’s entrance by our Roo mascot, the Chancellor was introduced to the evolution and extraordinary growth that has distinguished the College among its peer universities. » More

3. Best Bridge Builders in the Nation

The SUNY Canton American Society of Civil Engineers (ASCE) Steel Bridge Team hit it big in Vegas on Labor Day weekend by building a better bridge than any other college in the nation. The team won the 2009 National Student Steel Bridge Competition by practicing strenuously and beat the odds that favored larger universities with bigger names (and higher tuition.) » More

2. Centennial Campaign Clocks in at $11 Million

The largest and most comprehensive fundraising campaign in SUNY Canton’s 100-year history was successfully concluded after raising $11 million for scholarships and overall college enhancements. To honor Centennial Campaign Co-Chairs Ronald L. ’59 and Blanche K. ‘06 Woodcock, the alumni and foundation boards procured a landmark clock which now adorns the Roselle Academic Courtyard. » More

1. Enrollment Tops the Charts

SUNY Canton smashed its all-time high enrollment record during the Fall 2009 Semester with more than 3,300 students. There was a 20 percent increase in first-year, full-time students, and a 10 percent increase in overall enrollment from the previous year. The expansion has led to increased selectivity in the College’s signature career-driven programs. » More

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Pro Sports Career Seminar at SUNY Canton

Monday, November 9th, 2009

jreinsdorfChicago’s Jonathan Reinsdorf will conduct a seminar at SUNY Canton entitled, “Starting Your Pro Sports Career,” at 6 p.m. on Tuesday, Nov.10, in the Richard Miller Campus Center’s Kingston Theater. The seminar is designed for those interested in pursuing a career in professional sports.

Jonathan’s father, Jerry Reinsdorf, is the Chairman of the Chicago Bulls, which co-owns and co-operates the United Center with the Chicago Blackhawks. The United Center has played host to the NCAA and Big Ten Basketball Tournaments as well as occasional University of Illinois basketball games. Jerry Reinsdorf is also Chairman of the Chicago White Sox.

Jonathan Reinsdorf is the managing partner of Stonegate Alliance, a full-service higher education and pro sports consulting firm currently working with SUNY Canton to design the college’s new Sports Management program.  In addition, Jonathan Reinsdorf is the managing member of a real estate development company.

“Professional sports teams see colleges and universities as a feeder base for their business ranks,” said Reinsdorf. “They are increasingly involved in supporting college curricula with internships and seminars – to be followed soon by co-branding and program adoption. SUNY Canton is currently developing those relationships that will allow their students a variety of opportunities with several different teams. It’s the best way for students to get a foot in the door.”

The Sports Management major at SUNY Canton is expected to begin as early as next fall. Former NHL Florida Panthers Vice President of Communications Randy Sieminski will be joining Reinsdorf at the seminar. Sieminski spent ten years in professional sports, including five years with the Panthers. He is now the Director of Public Relations at SUNY Canton.

“This program is designed for current college and high school students, as well as prospective college students, who are considering a career in professional sports,” said Sieminski. “It’s a difficult field to break into unless you know the appropriate steps to take. This seminar will provide attendees the information needed if they wish to pursue those dreams of working in minor league and major league sports.”

The seminar is presented in conjunction with the SUNY Canton Career Services Office and the SUNY Canton Foundation.

“Like all of SUNY Canton’s majors, the sports management program will offer its students the opportunity not only to study about their career interests, but actually gain valuable experience,” said Director of Career Services David Norenberg. “This seminar will be provide invaluable insight for people interested in pursuing a career in professional sports.”

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The College’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years. Construction is now underway for the College’s new Convocation, Athletic, and Recreation Center.

Media arrangements should be made in advance by contacting SUNY Canton Public Relations at 315-386-7300, or email kie@canton.edu.


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New York Alert Open for Enrollment

Friday, August 28th, 2009

SUNY Canton has reopened enrollment in the New York Alert emergency notification system for the Fall 2009 semester.

The New York Alert system allows college officials to rapidly send out notifications to students, faculty, and staff through phone calls, email, and text message. If there is an emergency on campus, the college will be using this system as a primary means to relay information and instructions. By enrolling, everyone associated with the college can choose the method of alert that best suits their individual needs.

“We broadcast the alerts in a way that is convenient and accessible,” SUNY Canton President Joseph L. Kennedy. “By using multiple notification systems, we will inform as many people as possible if there is an emergency on campus.”

The NY Alert program is completely voluntary for students, faculty, and staff. Members who want to receive the alert messages and instructions can sign up via SUNY Canton’s UCanWeb application.

Go there now by clicking http://banweb.canton.edu. You will be prompted to enroll, decline, or edit contact information upon the first log in. For more details and precise instructions on how to use the registration form in UCanWeb, please visit: http://www.canton.edu/nyalert/.

The State University of New York and SUNY Canton value your privacy. Your information is confidential within the NY-Alert System. The system is completely voluntary but strongly encouraged. Registrants can change their enrollment status at any time by logging into UCanWeb. SUNY Canton joined the SUNY NY-Alert System as part of the statewide emergency notification initiative.

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The College’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years. Construction is now underway for the College’s new Convocation, Athletic, and Recreation Center.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.

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SUNY Canton to Break Ground for “Roos House” May 6

Thursday, April 23rd, 2009

Groundbreaking LogoConstruction for SUNY Canton’s Convocation, Athletic, and Recreation Center will officially begin with a ceremonial groundbreaking at 2 p.m. Wednesday, May 6, adjacent to the Edson A. Martin Athletic Fields.

The building has been nicknamed “Roos House.” The project is a celebratory point of pride for the College, its students, and alumni.

“There are a number of individuals and groups responsible for making this project a reality,” Kennedy said. “We will be formally thanking them by inviting those public representatives and community members to the ceremony.

The groundbreaking ceremony is free and open to the public. Parking will be available in Lot 4, and a shuttle service will be escorting visitors to the site.

Northland Associates of Liverpool will begin construction on the project this spring. Northland Associates recently constructed the Johnson Hall of Science at St. Lawrence University and is currently working on overhauling Nevaldine Technology Center at SUNY Canton.

“We’ve been anxious to get this project underway for a long time,” said SUNY Canton President Joseph L. Kennedy. “The new building will continue the transformation of our campus, and the facilities will benefit both the College and the community. We expect it to dramatically impact the regional economy.”

The Convocation, Athletic, and Recreation Center will provide ample space for indoor athletics, including basketball courts, a lap pool, and a field house. It will also house SUNY Canton’s fitness center and provide increased space for activities such as concerts, graduation ceremonies, trade shows, and other events. Additionally, it will provide the local community with further options to host larger events for entertainment, high school playoffs, and local sports tournaments.

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs, as well as three master’s degrees in conjunction with SUNYIT, Utica. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The College offers a four-day academic week allowing students greater flexibility for work, family, or other obligations. The College’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.

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SUNY Canton Unveils New Television Commercials

Monday, December 1st, 2008

SUNY Canton officials recently announced the release of the college’s latest television commercials.

“Our newest commercials highlight our beautiful campus and its dedicated faculty, staff, and student populations,” noted SUNY Canton President Joseph L. Kennedy. “They also embody the mission of SUNY Canton, by highlighting many of our programs that prepare students to enter rewarding careers.”

The College’s annual television commercials are produced by the office of Public Relations in conjunction with Media Central, a Plattsburgh-based production company. The commercials aim to familiarize prospective students and encourage them to attend the college. They are a major catalyst in driving traffic to the college’s website (www.canton.edu) to further investigate academic offerings, campus atmosphere, affordable tuition rates, and career opportunities.

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs, as well as three master’s degrees in conjunction with SUNYIT, Utica. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The college’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years.

RooTube: Click here to view videos

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