Posts Tagged ‘commercials’

SUNY Canton Releases Two New Television Commercials

Tuesday, December 3rd, 2013

SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.

“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.

Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.

“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.

The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.

The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

About SUNY Canton

SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.

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SUNY Canton Unveils New Television Commercials

Wednesday, December 5th, 2012

SUNY Canton is debuting two new television advertisements, which highlight what’s new at the College.

“Our new commercials help get the word out about the tremendous growth that has been occurring at SUNY Canton,” said SUNY Canton Interim President Carli C. Schiffner. “But they also reinforce what remains unchanged — our commitment to providing a career-focused education.”

The new advertisements feature current students and employers promoting new four-year degree programs, including applied psychology, homeland security, and civil and environmental technology. The commercials’ backdrop consists of scenic campus settings, such as the newly constructed footbridges, which connect the campus to downtown Canton, as well as the new athletic center and Grasse River Housing Suites.

The spots also emphasize unique aspects of the campus, including the pet-friendly residence hall wing and the College’s proximity to the Grasse River, which allows students to enjoy canoeing and kayaking.

Earlier this year, SUNY Canton received a best of category award for their 2011-12 television advertising campaign from the SUNY Council on University Advancement. In 2011, the College received a judges’ citation for its previous 30-second spots in the same category.

“We’ve stuck with our award-winning formula, but made key changes to the commercials,” noted SUNY Canton Director of Public Relations Randy B. Sieminski. “We’ve changed the music, the settings, and the footage while maintaining our branding and reputation.”

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.

 

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SUNY Canton Airs New Television Commercials

Wednesday, January 5th, 2011

SUNY Canton’s latest television commercials feature the College’s students and highlight the school’s recent growth.

Bruce Carlin and Paul Frederick from Media Central film Roxanne Brown, a veterinary technology student, in SUNY Canton’s Southworth Library while Mohammed Doumbouya operates the boom microphone.

“Our commercials represent our most recent developments and changes on campus,” noted SUNY Canton President Joseph L. Kennedy. “They also reflect our commitment to providing an affordable, career driven hands-on education.”

The two television spots mention the College’s new degrees and the new buildings currently under construction on campus. In 2011, SUNY Canton will complete its new Roos House athletic center and the new Grasse River Housing Suites.

Nafeesa Johnson, a criminal investigation major from Brooklyn and College Activities Board president, was featured in each commercial. Johnson said the recent Southworth Library renovations were her favorite recent campus upgrades.

“The school has grown a lot since I came here,” she said. “I really liked the way the new commercials emphasize motion and everything is moving. In my part, they had me walk through the library as I talked to them.”

The College contracts the Plattsburgh–based production company Media Central to film and edit the commercials. Bruce Carlin, the production director, hired Mohammed Doumbouya, a recent graduate of the SUNY Canton management program from Harlem, to record audio for the spots.

“We place special emphasis on the areas that define us as a unique learning environment,” noted Assistant Vice President for Advancement Randy B. Sieminski, who created the original scripts for the commercials. “Our students did a fantastic job highlighting our strengths.”

Media Central captured approximately 94 clips or 25 gigabytes of footage in one day. They primarily used digital single-lens reflex cameras, similar to those used by serious photographers, to create the two 30 second clips. Their technique was in line with popular trends on television and online video to maximize shallow depth of field and deemphasize the digital feel of the media.

Flights of commercials will run throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at www.canton.edu.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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SUNY Canton Unveils New Television Commercials

Monday, December 1st, 2008

SUNY Canton officials recently announced the release of the college’s latest television commercials.

“Our newest commercials highlight our beautiful campus and its dedicated faculty, staff, and student populations,” noted SUNY Canton President Joseph L. Kennedy. “They also embody the mission of SUNY Canton, by highlighting many of our programs that prepare students to enter rewarding careers.”

The College’s annual television commercials are produced by the office of Public Relations in conjunction with Media Central, a Plattsburgh-based production company. The commercials aim to familiarize prospective students and encourage them to attend the college. They are a major catalyst in driving traffic to the college’s website (www.canton.edu) to further investigate academic offerings, campus atmosphere, affordable tuition rates, and career opportunities.

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs, as well as three master’s degrees in conjunction with SUNYIT, Utica. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The college’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years.

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