Posts Tagged ‘E-Commerce’

SUNY Canton SBDC Launches E-Commerce Training Series March 9

Wednesday, March 7th, 2012

Local businesses can become more successful and competitive in a larger digital-driven economy by implementing e-commerce strategies.

The SUNY Canton Small Business Development Center (SBDC) is offering a series of lectures for employees and owners of small businesses to learn about the many aspects of e-commerce and how to successfully incorporate effective strategies into their business model.

The E-Commerce Training Series will include several sessions focused on specific strategies and many will include hands-on training allowing participants to try out various tools and resources under the direction of area experts.

“We hope that small businesses will use this training to get up to speed on all aspects of e-commerce so they can implement or update their e-commerce strategies,” said SBDC Director, Dale Rice. “By utilizing web-based tools in today’s marketplace, small businesses have an opportunity to increase sales, create brand recognition and form unique connections with their customer base.”

The E-Commerce Training Series will continue with the following sessions:

 

Information Security and PCI Compliance

9 to 11 a.m.

Friday, March 9

Wicks Hall Room 008

Presented by: Jill VanHoesen, CIO, Johnson Newspaper Corp.

When your customers make purchases with plastic, they are handing over their personal information. What sort of information security program does your company maintain?  If you accept credit cards, you need to ask “are we PCI Compliant”?  Payment Card Industry Data Security Standard (PCI-DSS) is the standard businesses worldwide are actively adopting to protect the personal data of their customers. Join us to learn how to help protect your business from cyber crime.

 

QR Codes

9 to 11 a.m.

Friday, March 16

Wicks Hall Room 008

Presented by: Jill VanHoesen, CIO, Johnson Newspaper Corp.

Quick Response Code, or mobile barcodes, will greatly assist you in marketing. Where could you be using QR codes to market your business and expand your reach to your consumers in the digital age? Your business’s success with QR codes is dependent on the seamless interaction between the code and the online destination.  Learn this and more when you attend this hands-on, interactive seminar including a webinar from Proforma Products. Leave the seminar ready to use QR codes in your marketing campaign.

 

Social Networking

9 to 11 a.m. (class)

11 a.m. to 1 p.m. (hands on instruction)

Friday, March 23

Wicks Hall Room 006

Presented by: Matt Corey, North Country Library System

Do you understand how and why people use sites like Facebook, Twitter and LinkedIn to promote their business? This class will cover the popular social networking sites. Afterwards, you’ll have a chance to create an account at the social network site of your choice or seek help on an account you already have with our instructor.

 

Internet Marketing 101

Wednesday, March 28

1 to 3:30 p.m.

Convocation, Athletic & Recreation Center (CARC), Mezzanine Area

Presented by: Kevin P. Schaffner, Site-Seeker.com

Topics include best practices for website design to encourage visitor conversion, search engine marketing, pay-per-click advertising, search engine optimization, what to measure and the convergence of search and social media.

 

Introduction to Facebook for Small Business

Friday, March 30

9:00 to 11:00 a.m. (class)

11 a.m. to 1 p.m. (hands on instruction)

Wicks Hall Room 008

Presented by: Matt Corey, North Country Library System

This class will focus primarily on Facebook, one of the more popular social networking sites, where users create a business profile and build an online community among customers and potential customers.

 

All sessions will be held at SUNY Canton. Cost is $10 per session or $50 for all six sessions. Pre-registration is required. To register, or for more information, call (315) 386-7312.

 

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