Posts Tagged ‘Marketing’

SUNY Canton Releases Two New Television Commercials

Tuesday, December 3rd, 2013

SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.

“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.

Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.

“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.

The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.

The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

About SUNY Canton

SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.

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SBDC Internet Marketing Seminar, March 4

Friday, February 27th, 2009

CANTON – The SUNY Canton Small Business Development Center will be holding an Internet marketing seminar from 8:30 a.m. to 4 p.m. on Wednesday, March 4 in the Richard W. Miller Campus Center’s Woodcock Conference Suite Room 212.

“Many businesses have augmented their regional sales by selling online,” noted SBDC Director Dale Rice. “We see it as a viable low-cost way to increase business and have several innovative ways for area entrepreneurs to utilize web-based resources.”

Among the topics covered during the day-long seminar will be:

· The uniqueness of Internet marketing using both creative and technical elements

· How the Internet has changed the buying process

· Expectations of Internet shoppers

· Determining a business’ online marketing potential

· Internet marketing in a recession

· Search engine optimization

· Web analytics

· Social Media marketing

The event costs $20 per person and includes breakfast and lunch. For more information, or to register, contact the SBDC at 315-764-0683, or email sbdc@canton.edu.

SUNY Canton offers a wide variety of career-driven bachelor’s, associate, and certificate programs, as well as three master’s degrees in conjunction with SUNYIT, Utica. Most of SUNY Canton’s new four-year programs are designed so students can take them on-campus, online, or both. SUNY Canton OnLine features more than 100 courses online each semester. The college’s athletic teams belong to the NAIA’s Sunrise Conference, enabling students to compete in their respective sports for four years.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.

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