Posts Tagged ‘Travis Smith’

SUNY Canton Releases Two New Television Commercials

Tuesday, December 3rd, 2013

SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.

“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.

Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.

“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.

The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.

The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

About SUNY Canton

SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.

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SUNY Canton Goes Mobile with New Website

Thursday, January 3rd, 2013

Responding to the increase in mobile web traffic, SUNY Canton has developed a web site specifically for the modern smartphone user.

Mobile Web Site

SUNY Canton’s new mobile website displayed on a smartphone. Users can also navigate to the original website.

The new site makes it easier and faster for anyone with a web-capable cellphone to access information about academics, admissions, athletics, and directions to the College.

“We identified the top reasons users are visiting our website and used that data to create a slimmer, faster web experience for our viewers,” said the College’s Web Designer Travis G. Smith. “Our overall website displays well on hand-held devices, but our new mobile website is far more streamlined and easily viewed on a small screen.”

During 2012, the College’s website had more than 2.2 million hits. Mobile traffic accounted approximately 200,000 visits, or roughly 10 percent of overall traffic and usage was up approximately 6 percent from 2011.

Following trends and the overall availability and versatility of mobile devices, like Apple’s iPhone or iPad and related Droid-operated devices, Smith decided to create the reorganized version of the web page.

Mobile Web Site

The SUNY Canton website displays flawlessly on tablet devices. The mobile version is intended to add ease of use on smartphones.

“Our current webpage already looks great and functions well on most tablets. Our next step will be to develop a universal web site that provides the same experience on both traditional PCs and mobile devices,” Smith said. “This is known as a ‘responsive’ design which will automatically adapt to whatever device someone may be using.”

The College’s website has gone through several major redesigns in the past 10 years, each one made it more efficient, attractive, and user friendly. A major advantage, past its overall ease of navigation, is its complete faculty and staff directory. The mobile site includes efficient rendition of the faculty and staff directory, making it easier for users to contact faculty and staff.

Users can still opt to access the full page from their mobile devices. For more information, or to view the mobile site, visit www.canton.edu from a smartphone.

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.

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SUNY Canton Website Tops Two Million Hits in 2010

Monday, December 13th, 2010

SUNY Canton’s website had more than two million hits during 2010 and attracted more visitors from more locations than ever before. It marks the first time in the College’s history that more than two million users visited the website in a calendar year.

With a couple of weeks left until New Years, overall website traffic is up significantly from 2009’s year-end total of slightly more than 1.9 million visits. The website received a total of more than 4.6 million page views during 2010 and frequently surpassed 10,000 visitors a day during the academic year.

“The website is a gauge to measure our overall growth and popularity to prospective students,” said President Joseph L. Kennedy. “We’ve had record enrollments for the past three years, with 3,686 students enrolled this fall. The web traffic and our enrollments signify that we are growing in two incredibly important areas – current students and prospective students.”

Traffic was up among international visitors. The country with the most visits outside the United States was Bosnia. The College is well known for its international partnerships with the American University in Bosnia Herzegovina among others. Other top-referring countries included Canada, Russia, China, India, the United Kingdom, Germany, South Korea, and Japan. “We are seeing more global interest in our College as we increase our international presence through SUNY Canton OnLine,” Kennedy said. “Students from around the world and locally can earn a SUNY Canton degree without traveling from their homes.”

More than 57 percent of the webpage hits were generated by direct traffic, or when users typed in the College’s address into their browser’s address bar. Among the top referring sites, or sites that include links to canton.edu were Google, Facebook, North Country Now, and the SUNY Learning Network (which highlights the College’s online courses).

“In addition to incrementally redesigning the site, we’ve added more vibrant content and delivered our updates to users through social media sites including Facebook and Twitter,” said Assistant Vice President for Advancement Randy B. Sieminski, who oversees the College’s public relations department and athletics. “Whether it’s information on our growing academic offerings or connecting with the alumni office, it is easier than ever to find exactly what you are looking for on our site. Our Web Designer Travis Smith has done a wonderful job integrating the latest technologies to facilitate the latest web resources and organizing the College’s online assets.”

Top referring cities within the state included New York, Watertown, Syracuse, Rochester, Plattsburgh, Utica, and Albany. The cities with the most visitors in the entire United States included Boston, Los Angeles, Chicago, Seattle, and Orlando. The number of pages visited and the time spent on the site also increased during the year.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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Aubertine, SUNY Canton Launch North Country Grant Search

Friday, January 22nd, 2010

State Senator Darrel J. Aubertine and SUNY Canton today launched the North Country Grant Search Web site, a working database of public and private grants designed to provide broad access to available funding for nonprofits, municipalities and economic developers.

“This new Web site is a new and powerful tool for local governments and nonprofits,” Sen. Aubertine said. “Now more than ever our Central and Northern New York municipalities and nonprofits need the best tools at their disposal to take advantage of whatever state, federal and private funding is available. This site is a one- stop shop bringing together on one site the contact information for hundreds of foundations and agencies. The work SUNY Canton has done to make this site easy to use and accessible will go a long way toward ensuring that key projects and initiatives in our region have the funding they need to move forward.”

Senator Darrel Aubertine launched a new Grant Search Web site at the Best Western in Watertown. (Pictured from left to right: Mike Mortimer, Community Liaison for New York State Senator Darrel Aubertine’s office, David Gerlach, SUNY Canton V.P. For Advancement, Ryan Deuel, SUNY Canton Chief of Staff, Joanne Fassinger, SUNY Canton Grants Coordinator, New York State Senator Darrel Aubertine, Travis Smith, SUNY Canton Web Designer, Erica Heintz, Executive Director for the Legislative Commission on Rural Resources, Kathy Finucane, Projects Coordinator for Sen. Aubertine, Jan Isberner, Constituent Liaison for Sen. Aubertine.)

“SUNY Canton is extremely excited to be working directly with Senator Aubertine and his office on the North Country Grant Search Web site,” SUNY Canton President Joseph L. Kennedy said. “It is extremely important, especially during these difficult times, that everyone has access to the tools and resources available to locate additional funding sources. The website presents that opportunity.”

The Senator, his staff and officials from SUNY Canton held a tutorial from 5 p.m. to 7 p.m. today at the Best Western Carriage House Inn, Watertown, where more than 100 representatives from various non-profit organizations and municipalities, along with development experts and the general public observed demonstrations and engaged in a question and answer period to help maximize their use of this new Web site.

The web-based grant locator was designed and developed by SUNY Canton Web Designer Travis Smith. The grant-data was collected and researched with assistance from the college’s Grant Coordinator Joanne Fassinger and Chief of Staff Ryan Deuel, who oversaw the project.

The Web site was made possible through a $50,000 grant secured by Sen. Aubertine in 2006 while a member of the Assembly.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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SUNY Canton Website Explodes with Nearly 2 Million Users in ‘09

Friday, January 8th, 2010

Nearly two million web users from 188 countries visited the SUNY Canton website in 2009, representing a visitor growth of nearly 25 percent from 2008.

The website received a total of more than 4.6 million pageviews during the year, which was an increase of more than a million or almost 30 percent from the year before. During the Fall Semester, the website frequently surpassed 10,000 visitors a day.

“The growth of our website has mirrored the growth and diversity of our enrollment,” said President Joseph L. Kennedy, referring to the record-setting 3,300 students enrolled at SUNY Canton in the Fall Semester. “There were only a handful of countries that didn’t visit our website this past year. We’ll have to work on that for 2010.”

Following the United States, the website received the most visitors from Bosnia/Herzegovina, Canada, Britain, and Russia. China, India, Germany and South Korea also registered a significant number of users.

Beyond the North Country, the cities in New York that registered the most visits of the total 1.9 million users included Syracuse, New York, Watertown, Rochester, Plattsburgh, Utica, and Albany. The number of pages visited and the time spent on the site also increased last year.

“Our site has undergone significant design changes over the past couple of years that have helped in making it more user friendly,” said Kennedy. “Our Web Designer Travis Smith has done a tremendous job, particularly from a navigation and aesthetics standpoint. The growth of our International Programs and online programs have also played a significant role in the website’s growth.”

The College recently expanded upon its 2009 design by further streamlining navigation and adding larger pictures and more interactive multimedia. The site is also linked to social networking sites, including facebook, YouTube, and twitter.

Media inquiries should be directed to Gregory Kie, Media Relations Coordinator, or call 315/386-7528.


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