Governor Cuomo Launches "Mask Up America"
With the ongoing COVID-19 pandemic spreading fast in many states across the country, Governor Andrew M. Cuomo today launched the national "Mask Up America" education and awareness campaign to urge all Americans to wear a mask while in public to help stop the spread of the virus. Jane Rosenthal, producer and CEO Tribeca Enterprises, produced the series of spots with Academy Award-winning director Kathryn Bigelow. Robert De Niro, Kaitlyn Dever, Jamie Foxx, Morgan Freeman, John Leguizamo, Anthony Mackie, Rosie Perez, Ellen Pompeo and Jeffrey Wright used their voices and talent to promote the message and increase awareness. Creative agency TBWA\Chiat\Day New York assisted with the logo and branding development.