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Business

BSAD 100 INTRODUCTION TO BUSINESS

Fall/Spring, 3 credit hours

This course is a survey of business, introducing the major operations of a business, including production, marketing, finance, and human resources management. The course also examines the economic, social, and political environment of business. This course will expose students to speakers from varying business disciplines throughout the semester. Three hours lecture per week.

BSAD 120 PRINCIPLES OF BANKING

Fall, 3 credit hours

This course is an in depth introduction to the diversified services offered by the banking industry today, especially banking role in money creation and in the distribution of funds. Attention is paid to banking history, currency, deposits, negotiable instruments, loans, mortgages, pricing and profitability, bank personnel, ethics, and security functions.

BSAD 200 BUSINESS COMMUNICATIONS

Fall/Spring, 3 credit hours

This course is designed to help develop strong oral and written communication skills. The student will be given opportunities to practice writing and editing professional correspondence. Additionally, the student will compose and deliver oral presentations. Assignments will include the use of inductive and deductive approaches to conveying a variety of messages and applying the rules for proper grammar and punctuation. Three hours lecture per week. Writing intensive course.

Prerequisites: Oral and Written Expression (English 102) or Expository Writing (English 101), or permission of instructor.

BSAD 201 BUSINESS LAW I

Fall/Spring, 3 credit hours

Text and case study of court system, origin, nature and classification of law with emphasis on specific laws relating to torts and general contract law. Three hours lecture per week.

BSAD 202 BUSINESS LAW II

Spring, 3 credit hours

Continuation of Business Law I. Areas of study include law of sales, commercial paper, agency, partnerships and corporations. Three hours lecture per week. Prerequisite: Business Law I (BSAD 201) or permission of instructor.

BSAD 215 SMALL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

This course will examine the nature of small business and the people who are successful in starting them. Topics will include the requirements and steps of conducting a comprehensive pre-business feasibility study, the types of decisions faced by managers of small firms, and the application of business disciplines to these situations. The student will be required to formulate a business plan. Three hours lecture per week.

Prerequisite:Expository Writing (ENGL 101), or Oral and Written Expression (ENGL 102), or permission of instructor.

BSAD 220 PRINCIPLES OF RETAILING

Fall, 3 credit hours

A realistic, pragmatic approach to retailing beginning with a study of the retail customer’s motives and objectives. The operation of a retail store is studied in depth with emphasis on evaluation of the management alternatives in regard to buying, pricing, sales promotion and advertising. The problems of starting a retail business are also explored. Three hours lecture per week.

BSAD 222 PRINCIPLES OF SELLING

Fall/Spring, 3 credit hours

This course focuses on the personal selling process and is designed to benefit students across multiple disciplines, especially students wishing to develop a competency in sales. Students focus on the role of consumer behavior and effective communication as applicable to personal selling. Students identify and apply selling principles such as persuasive communication, negotiating, prospecting, preparing and delivering sales presentations, overcoming objections, and closing the sale.

BSAD 225 ADVERTISING AND PROMOTION

Spring, 3 credit hours

This course explores the fundamentals of advertising and promotion. Emphasis is placed on progressive advertising media, such as: the Internet, social media, and influencer marketing. Market research, consumer behavior, and target market selection are identified as critical components of effective advertising and promotion. The social and economic role of advertising and promotion is explored in relationship to such established disciplines as psychology and sociology.

BSAD 235 BUSINESS AND ACCOUNTING FIELD EXPERIENCE

Fall/Spring, 3 credit hours

This internship is designed as an elective course for students on a space-available basis who would like to obtain hands-on experience working with entrepreneurs and small business owners. The accounting portion of the internship is an academic program which integrates classroom work and practical experience with businesses and nonprofit organizations. The internship will be tailored to the individual student’s career interests and the needs of the supervisor and supervising organization.

Prerequisites: Foundations of Managerial Accounting (ACCT 102) or permission of instructor.

BSAD 301 PRINCIPLES OF MANAGEMENT

Fall, 3 credit hours

This course applies key management concepts to all organizations; domestic and international, profit and non-profit, manufacturing and service, brick and mortar and virtual. It provides direction to the management philosophy, realities and imperatives for efficient and effective decision making, planning, organizing, leading, and controlling used for superior organizational performance. It equips students with skills and tools needed to contend the challenges encountered in domestic and/or global environment of the 21st century and the implication for IT. It allows students to transfer this knowledge to practice.

Prerequisites: Introduction to Business (BSAD 100) or Business Law I (BSAD 201) or Fundamentals of Emergency and Disaster Management (EADM 201) and minimum 30 credit hours with 2.0 GPA or permission of instructor.

BSAD 305 PUBLIC BUDGETING & FISCAL MANAGEMENT

Fall, 3 credit hours

This course exposes students to the technical, political, and administrative elements of the federal, state, and local budgeting process. Topics will include budget formulation, execution, evaluation, and the theoretical basis for decision making that is integral to that process. Three hours lecture per week.

Prerequisites: Introduction to Information Technology (CITA 110); Principles of Macroeconomics (ECON 101) or Principles of Microeconomics (ECON 103) or Introduction to Government and Politics (POLS 101); Expository Writing (ENGL 101) or Oral and Written Expression (ENGL 102); College Algebra (MATH 121), or Statistics (MATH 141); or permission of instructor.

BSAD 310 HUMAN RESOURCE MANAGEMENT

Fall/Spring, 3 credit hours

This course provides a foundation for the study of human capital management. Topics include job analysis and design, recruiting, training, motivating employees, performance appraisals, current doctrine on employee’s rights, responsibilities, and compensation issues.

Prerequisites: Introduction to Business (BSAD 100) or Business Law I (BSAD 201) or Fundamentals of Emergency and Disaster Management (EADM 201) or permission of instructor.

BSAD 319 PROFESSIONAL ETHICS

Fall/Spring/Summer, 3 credit hours

This course acquaints students with the major frameworks for ethical decision making in the professions based on Kantian, Utilitarian and Contract ethics and principles: consequence, liberty, opportunity, need, justice and distributive justice. It examines ethical questions that can arise in professional practice, the relationship between professionals and clients as well as the connection between ordinary and professional morality. Students will use analytical tools to recognize and address contemporary ethical dilemmas in the professions: business, criminal justice and computer information systems. Emphasis is placed on utilizing ethical theories that affect thinking, policy formulation, and professional conduct. Three hours lecture per week.

Prerequisites: Expository Writing (ENGL 101), and junior level status, or permission of instructor.

BSAD 325 CONSUMER BEHAVIOR

Fall, 3 credit hours

This course explores consumer behavior and its internal and external influencers. Emphasis is placed on the consumer decision making process. Consumer behavior is analyzed for its significance in developing effective marketing communication, product positioning, and product promotion. Students apply consumer behavior theory to analyze consumer lifestyle data and identify customer profiles for products and their respective target markets.

Prerequisites: 45 credit hours or permission of instructor

BSAD 330 SALES FORCE MANAGEMENT

Fall, 3 credit hours

This course explores the principles of sales force management. The course is designed to benefit students across multiple disciplines, especially students planning to pursue a career in sales. Emphasis is placed on the following principles of sales force management: formulating and evaluating sales strategy, recruitment, training, motivation, performance evaluation, and sales force structure.

Prerequisites: 30 credit hours or permission of instructor

BSAD 335 ADVANCED BUSINESS INTERNSHIP

Fall/Spring/Summer, 3 credit hours

This advanced business internship program is designed as an elective for students, on a space available basis and Instructor’s permission. Offers hands-on experience working with small business entrepreneurs in a confidential and professional environment. Allows the intern the opportunity to apply their educational, organizational and time management skills in solving real life business issues and assist less experienced interns.

Prerequisite: NYS/SBDC Business Internship (BSAD 235) and permission of instructor.

BSAD 340/DHYG 340 MANAGEMENT COMMUNICATIONS

Fall/Spring, 3 credit hours

This course introduces students to the foundations of effective management communication. It focuses on communicating strategically and persuasively in a professional environment. Skills such as advocacy, framing issues clearly and strategically, preparing a team for communicating in a competitive environment, facilitating meetings, and adapting arguments to audiences’ needs will be developed. Three hours lecture per week.

Prerequisites: Expository Writing (ENGL 101) and junior level status

BSAD 345 TECHNOLOGICAL INNOVATIONS AND ENTREPRENEURSHIP

Fall/Spring, 3 credits

Technology entrepreneurship is a spirited approach to business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering and analyzing resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. It is a recent global phenomenon that has driven vital changes in society by empowering individuals to seek opportunity in technological and business solutions when presented with what others see as insurmountable problems. This course will introduce the fundamentals of technology entrepreneurship. It is aimed at guiding students who may be starting their own businesses in the future or working for a high-growth company. Three hours lecture per week.

Prerequisites: Principles of Macroeconomics (ECON 101), Introduction to Finance (FSMA 210) and Introduction to Information Technology (CITA 110) or permission of instructor

BSAD 350 MARKETING

Fall/Spring, 3 credit hours

Problems in marketing management and the marketing mix elements of product, price, promotion, and distribution are presented in the context of a dynamic global environment. The impact of legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Three hours lecture per week.

Prerequisites: Foundations of Financial Accounting (ACCT 101) and Expository Writing (ENGL 101) or junior level status or permission of instructor

BSAD 353 CASINO MANAGEMENT

Fall/Spring, 3 credit hours

This course examines the casino industry using real world business examples. Topics that will be covered in this course are casino management strategy, casino marketing, and casino management policies and issues. Within the three major topics, students will explore the accounting and auditing procedures within a casino organization, understand business aspects of slots and table games, examine the implementation of marketing strategies at various casinos and assess the impact of government regulations on the entire U.S. casino industry. Students will evaluate the overall impact of both the external and internal casino environment while formulating strategic plans for casino operations. Three lecture hours per week.

Prerequisites: Introduction to Business (BSAD 100), GER Math, and junior level status or permission of the instructor

BSAD 354 CASINO FINANCIAL CONTROLS

Fall/Spring, 3 credit hours

This course examines the financial controls that are utilized in the casino industry. Topics covered in this course are casino financial controls, casino theoretical versus actual hold percentage, and conversion of casino financial data into financial statements. Within the three major topics, students will explore historical and present day casino financial controls, analyze and learn how to calculate the difference between theoretical and actual hold percentages, examine the procedures necessary to ensure casino financial stability, and develop an understanding of casino credit and its applications. Students learn how gaming activities are transformed into financial statements and will also examine the genesis of promotional allowances and the criteria for issuing both these allowances and credit within a casino organization.

Prerequisites: Introduction to Business (BSAD 100), GER Math, and junior level standing, or permission of instructor.

BSAD 355 MANAGEMENT OF TECHNOLOGY

Fall, 3 credit hours

In this course students explore strategic management of technology, patterns of technological change, technological transitions and technological innovations within organizations. The conceptual framework of the course is an evolutionary process perspective on technology management. Students examine the scope of technology management in relation to: design, production, finance, marketing, accounting, sales, distribution and human relations.

Prerequisites: 45 credit hours or permission of the instructor.

BSAD 356 CASINO MARKETING

Fall/Spring, 3 credit hours

This course explores marketing theories and applications within a casino organization. Topics covered in this course are strategic planning, macromarketing: external factors that impact the casino industry, and micromarketing: factors that a casino can control. Within the three major topics students will examine the role of consumer behavior on gambling motivation, analyze how to effectively segment casino customers and administer the service-profit chain which examines how companies link profit and growth to customer loyalty, satisfaction, and value. Students will also analyze channels of distribution applicable to the casino industry and they will also assess the differing computer technologies and their impact on gaming operations.

Prerequisites: Introduction to Business (BSAD 100), Expository Writing (ENGL 101), Oral & Written Communication (ENGL 102), GER Math, and junior level standing, or permission of instructor.

BSAD 357 CASINO GAMING METHODS

Fall/Spring, 3 credit hours

his course explores the gaming methods and procedures utilized by various departments within a casino gaming organization. Topics covered include an introduction to casino methods, slot and table game operations, and security and surveillance functions. Within the three major topics, students survey and interpret the many functions performed by the slots and table games operations, and comprehend how to apply the general mathematics associated with casino gaming. Students also learn how to distinguish between the rules and objectives of the various casino games such as bingo, baccarat and craps, and analyze the organizational structures and objectives associated with the casino security and surveillance departments.

Prerequisites: Introduction to Business (BSAD 100), GER Math, Statistics (MATH 141) and junior level standing, or permission of instructor.

BSAD 365 FINANCIAL STATEMENT ANALYSIS

Fall/Spring, 3 credit hours

This course explores both the underlying theory and practical applications of financial reporting and analysis. It emphasizes the importance of using financial statements as a source of information to evaluate historical and future economic performance. Three hours lecture per week.

Prerequisites: Foundations of Managerial Accounting (ACCT 102) or Survey of Accounting (ACCT 104); Introduction to Information Technology (CITA 110), Expository Writing (ENGL 101) or Oral and Written Expression (ENGL 102); and Statistics (MATH 141); or permission of instructor.

BSAD 372 E-COMMERCE

Fall/Spring, 3 credit hours

This course is designed to provide an overview of e-commerce models, applications, decisions, and issues. Major topics associated with e-commerce such as security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities are examined. In addition, business and revenue models, startup strategies, the evolution of social commerce, and additional emerging technologies are explored.

Prerequisites: Introduction to Information Technology (CITA 110), Expository Writing (ENGL 101), and junior level standing, or permission of instructor.

BSAD 373 INTERNATIONAL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

This course enhances the student’s ability to operate in a global market. Students will become grounded in global marketing, strategy, human resource management, and finance. Students will develop a strong understanding of international culture and ethical issues when taking a local business global. Students will learn to use an organization’s global resources and logistics to enact the organization’s global strategy.

Prerequisites: Expository Writing (ENG 101) or Oral and Written Expression (ENG 102), or permission of instructor

BSAD 375 LEADERSHIP & CHANGE

Fall/Spring, 3 credit hours

The course will prepare students with the theory, tools, and competency needed to harness modern leadership principles in challenging organizational environment. In this course students will study leadership paradigms including the trait, skill, style, behavioral, situational, and contingency leadership models as well as power, leader-follower relations, ethics, and diversity. Students will acquire skills to revolutionize organizations, its environment, culture, and overcome organizational crisis.

Prerequisites: Principles of Management (BSAD 301) or permission of instructor.

BSAD 400 OPERATIONS/PRODUCTION MANAGEMENT

Fall/Spring, 3 credits

This course focuses on the study of modern theory and practice relating to the operations function in both manufacturing and service organizations. Topics include forecasting, materials and capacity planning and quality control. Case studies are used to examine and analyze the manufacturing and service environments in terms of operational planning, the use of teams and teamwork and decision making problems that confront management. Fundamentals of the analytical method are introduced to help solve problems in the design, operation and control of systems.

Prerequisites/Corequisites: Microeconomics (ECON 103), Principles of Management (BSAD 301), Foundations of Financial Accounting (ACCT 101) and Statistics (MATH 141) or permission of instructor.

BSAD 405 ORIENTATION TO CULMINATING EXPERIENCE

Fall/Spring, 1 credit hour

This course is intended as the precursor to the senior culminating experience in the Bachelor of Business Administration (BBA) program. Seniors will meet with faculty on a weekly basis to discuss resume preparation, job interviewing techniques, on-the-job training, identifying and securing internships, internship requirements and performance assessment/evaluation. This course is a prerequisite to Internship in Business Administration (BSAD 450) and the Senior Project (BSAD 410). One hour lecture per week.

Prerequisite: senior level status in Bachelor of Business Administration program or permission of instructor.

BSAD 406 CUMULATIVE EVALUATION

Fall/Spring, 3 credit hours

This course integrates the program material from the BBA in Management into a summative evaluation through company simulation software. Students incorporate knowledge of human resource management, operations management, managerial economics, professional ethics, business strategy, accounting and finance, and management of technology by running a virtual company.

Prerequisite: Completion of a minimum of 90 credit hours in the Bachelor Business Administration in Management Degree.

BSAD 410 SENIOR PROJECT

Fall/Spring, 3-15 credits

This course is an alternative to BSAD 450. It is designed for students who are unable to complete a 15-credit internship. Students will complete a senior research project specifically addressing issues under the umbrella of technology management or management of technology. Under the guidance of a faculty mentor, the student will submit a research proposal, conduct research, prepare a thesis style report, and present a defense to a thesis committee. 112.5 to 562.5 project hours.

Prerequisites: Introduction to Culminating Experience (BSAD 405) and senior level status in the Management program or permission of the instructor.

BSAD 420 APPLIED ORGANIZATIONAL MANAGEMENT

Fall/Spring, 3 credit hours

Applied Organizational Management emphasizes individuals’ and groups’ behavior in organizations. The rationale for the existence of organizations is discussed with the strategic objectives of improving productivity, performance, effectiveness and efficiency to accomplish missions. Theories of management and organizations will be examined. Additional topics covered will include group development, group decision making and problem solving, leadership roles, power and politics within organizations. Other important areas of analysis will be the norms and values of groups, group power influence, coalition formulation and organizational culture. Three hours lecture per week.

Prerequisites: Intro. to Business (BSAD 100) and junior level status or permission of instructor.

BSAD 425 NEW PRODUCT MARKETING

Spring, 3 credit hours

This course requires students to integrate concepts from previous marketing courses and develop a comprehensive marketing strategy. Through market analysis students identify market oppmtunities for new product development and formulate an effective marketing strategy to move their product from concept to launch. The course culminates with a marketing strategy competition where each group is evaluated based on the content of their final report, project presentation, and feasibility of their marketing strategy. Students work on their project in groups modeled after a consulting group.

Prerequisites: Consumer Behavior (BSAD 325), Marketing (BSAD 350), and senior level status or permission of instructor.

BSAD 449 STRATEGIC POLICIES & ISSUES

Fall, 3 credit hours

This course will define the criteria for critical business decision making. Students will examine strategic issues in international and domestic organizations, use core concepts and analytical tools, and assess the impact of political, economic, and legal factors on business operations and strategies. Real case study of headline issues will be used to provide insights and focus attention on the special demands of competition, competitive advantage, and winning strategy execution.

Prerequisite: Minimum junior level status (at least 60 credit hours) or permission of instructor.

BSAD 450 BUSINESS INTERNSHIP

Fall/Spring, 6-12 credits

The business internship is an academic program which integrates classroom work and practical experience with cooperating businesses. It is a structured field experience in which an intern acquires and applies knowledge and skills, while working in a responsible role within a business environment. Internship assignments and activities may include, but not limited to, information gathering, research, data analysis, planning, organization, implementation, evaluation, and other tasks and responsibilities deemed necessary.

Prerequisites: Senior Status in BBA in Management and Grade Point Average of 3.0 or higher before the internship begins or permission of the instructor in consultation with the student's advisor.

BSAD 291-295, 391-395, OR 491-495 SPECIAL TOPICS IN BUSINESS

Fall/Spring, 1-4 credit hours

Special Topics in Business will generally include topics of current interest or topics not covered in courses currently offered by the department or in combinations not currently available.

Prerequisite: permission of the instructor.