The Office of Public Relations focuses primarily on news and media services, the College's website, publications, advertising and other marketing and promotional activities. News and media services include production and distribution of news releases, assistance to members of the news media, and promotional photography/videography. These services are primarily provided by Acting Director of Public Relations Travis Smith, Media Relations Manager Gregory Kie, and Public Relations Manager Lorette Murray.

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Website services include overall site design and management by Travis Smith.

Publications include all major admissions materials, such as the College Viewbook, Search Piece, Athletic Brochure, and Catalog designed by the Publication Project Coordinator, Matt Mulkin. Other major publications include the Report to the Community, President's Annual Report, and the After Canton alumni magazine, among many others. Careful timing of projects allows most publications to be designed in-house.

Advertising for the College is coordinated by the director, with extensive assistance from the PR staff. The College's annual television commercials are produced by Media Central, an outside creative firm, and played in North Country and Central New York media markets.

Keyboard Specialist Ellie Prashaw assists the department in a variety of ways, including posting on-campus events and television announcements.

Feedback on the college's image and visibility is welcome and encouraged.