Home > Sports Management > Outcomes

Sports Management - Student Learning Outcomes

Upon completion of the program, students will be able to:

  • Demonstrate an understanding of the multiple branches and disciplines within the larger sports management profession.
  • Discuss the authority, mission, structure, and function of various governing bodies within professional and amateur sports.
  • Apply critical thinking and reasoning skills as sport management professionals.
  • Capably communicate, orally and in writing, as a sports management professional within various sport settings.
  • Demonstrate an understanding and appreciation for the role sports plays in our society and how that role is influenced by cultural traditions, social values, and psychosocial experiences.
  • Understand, describe, and perform the various skills, roles, and functions of sport managers/professionals.
  • Demonstrate an understanding of leadership – theory and practice; and the critical role effective leadership plays in various sport settings.
  • Analyze situations and apply the principles of appropriate leadership skills and behaviors related to sport management and sport leadership responsibilities.
  • Analyze moral and ethical issues related to sport and develop a personal philosophy regarding social responsibility and moral commitment in the sports management setting and as a sports management professional.
  • Identify and analyze the various sport consumer markets and understand the fundamental marketing principles/concepts related to sport and apply them in various sport management settings. 
  • Demonstrate an understanding of sport mass marketing, media relations, and communications and apply appropriate interaction concepts with both internal and external constituents at various levels of sport.
  • Demonstrate an understanding of financial and budget management as they pertain to sports organizations and enterprises and apply appropriate financial control methods and principles.
  • Demonstrate an understanding economic principles as they relate to sport and sport settings from a national and global perspective and the external influences to which sport economics are shaped.
  • Demonstrate an understanding of legal concepts in areas that they are most likely to encounter within the sports management environment particularly with regards to risk management.
  • Identify the components and processes of sports event management and apply the best concepts and practices in relation to conducting successful events.
  • Articulate the importance of lifelong learning and skill enhancement to reach their fullest potential as a sports management professional.