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Sports Management - BBA
Internships with professional sports organizations and college athletic departments are among the exciting possibilities in SUNY Canton’s new Sports Management bachelor’s degree program.
Key Topics
- Leadership for sport professionals
- Sports finance
- Sport in society
- Legal issues of sport
- Event management
- Operations and facilities management
- Public relations, communications and marketing
Preparation is the key to success on the athletic field, in the classroom or in the office. SUNY Canton’s bachelor‘s degree in sports management focuses on building a strong foundation of skills that can be utilized in this growing industry. Just like in sports, it’s a fast-paced environment that changes every day.
Graduates will be prepared to step out into the field, armed with the knowledge and creativity to succeed. Whether the goal is to become a president of a professional sports team, assist in game management and operations, or focus on the financial side of the industry, SUNY Canton’s extensive curriculum and internship opportunities allow students to experience it all while deciding their particular area of interest in the sports profession.
Our Sports Management Students:
- Acquire the skills and talents needed to become a successful sports professional
- Apply creative communication, leadership, and managerial skills in an array of positions within the industry
- Immerse themselves in the field through a semester-long internship
- Pursue a career in sport management or continue their education with advanced degree opportunities in highly specialized areas
Program Strengths:
- Provides a specialized approach to sports business and management
- Students will demonstrate knowledge in management and leadership, ethics, marketing, sales, communication, budget and finance, legal aspects, economics and governance
- Real world experience through an internship with a sports organization
Canton native Darren Abbott is now the President/Governor of the Manchester Monarchs of the American Hockey League. Upper class students will have the opportunity to intern with teams such as the Monarchs and several others.
After Graduation:
In a field with many possibilities, graduates will have options because of the wide range of course offerings and real-life experiences within the program. This makes them more marketable in the fast-paced sports industry because they’ve seen more, experienced more and can do more. The bachelor’s degree is beneficial to those students who may wish to continue pursuing advanced degree programs, such as a master’s in sport management, an MBA or sport law.
Career Opportunities:
- Sport Event Management
- Sport Marketing and Promotions
- Athletic Director
- Sports Information/Athletic Media Relations
- Facilities Manager
- Sport Programming
- Sports Media Relations
- Athletic Business Operations
- Ticket Sales Operations
- Sport Corporate Sales
- Recreation Programming
- Sport Coordinators
Potential Internships:
- Chicago Blackhawks – NHL
- Zurich Classic – PGA golf tourney in New Orleans
- Binghamton Mets – AA baseball
- Syracuse Crunch – AHL hockey
- College athletic departments
- Olympic Regional Development Authority
- Manchester Monarchs – AHL hockey
