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Esports

ESPT 100 INTRODUCTION TO ESPORTS MANAGEMENT

Fall, 3 credit hours

This course introduces students to Esports and the fundamentals of effective Esports management. Students identify best practices in Esports management by examining case studies of the emerging Esports industry and associated stakeholders. Students explore financial, legal & ethical, marketing, and operational issues surrounding the Esports industry. Finally students explore career opportunities in Esports management.

ESPT 200 Fundamentals of Esports Technology

Spring, 3 credit hours

This course introduces students to Esports technology and the fundamentals of effective Esports technology usage. Students identify best practices in Esports technology through hands-on experience with industry-leading software. Students explore streaming, editing, hardware, and more.

Prerequisites: ESPT 100 Introduction to Esports Management and CITA 110 Introduction to Information Technology

ESPT 210 FUNDAMENTALS OF ESPORTS TECHNOLOGY

Spring, 3 credit hours

This course introduces students to governing bodies and regulatory structures of Esports organizations. Students explore the structure and function of Esports governing bodies, including but not limited to: BEA, ESL, IESF, NACE, and NEA. Students also explore player bill of rights, rule sets, and conference governance structures for leagues, including but not limited to CDL, OWL, and LCS.

Prerequisites: ESPT 100 Introduction to Esports Management and BSAD 201 Business Law I

ESPT 301 Esports Marketing

Spring, 3 credit hours

Students explore contemporary marketing practice and marketing career opportunities in the Esports industry. Students use marketing concepts gained in BSAD 203 Marketing to examine marketing initiatives and corresponding efficacy in Esports marketing practice. Students select an existing Esports entity, develop a marketing plan, and propose ways to improve the entity’s marketing efficacy. The course culminates in the presentation and defense of the student’s marketing plan.

Prerequisites: BSAD 203 Marketing and ESPT 200 Fundamentals of Esports Technology

ESPT 308 ESPORTS EVENT MANAGEMENT

Fall, 3 credit hours

In this course students apply their knowledge of Esports management and relevant functional areas of business to plan and execute an Esports event. Using case studies and interaction with Esports practitioners, students identify and apply best practices for planning and executing an Esports event. Students are required to manage an Esports event prior to completion of the course.

Prerequisite: ESPT 100, BSAD 203, SPMT 412, and 60 credits earned; or permission of instructor

ESPT 404 ESPORTS CAPSTONE PROJECT

Fall/Spring, 3 credit hours

This multidisciplinary capstone course integrates materials from business, sports management, and esports management courses to allow students to gain practical skills and knowledge of the esports industry and the role esports managers have within the industry. Students analyze and evaluate advanced issues related to governance, innovation, marketing, and management of esports. Students also study contemporary challenges by incorporating knowledge gained through business, sports, and esports management courses and required readings.

Prerequisite: Completion of a minimum of 90 credits in the Bachelor of ESports Management degree or permission of instructor.

ESPT 450 INTERNSHIP FOR ESPORTS

Fall/Spring, 3-12 credit hours

Working in conjunction with a field supervisor, the student performs delegated work within an administrative and management setting. This is a culminating experience in which the student is expected to integrate concepts gained in previous program course work. The internship will be individualized according to the career interests of the student and the needs of the supervising organization. Internship assignments may include information gathering, analysis, planning, implementation, evaluation, and other responsibilities.

Prerequisite: Senior level status. Completion of all required ESPT courses before participation in Internship, permission of curriculum coordinator or Dean required.