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Applied Marketing Student Learning Outcomes

PLO 1. Analyze markets and customers and develop evidence-based marketing strategies and plans. 

PLO 2. Evaluate and recommend product/service, pricing, and distribution/channel decisions that support customer value and organizational goals. 

PLO 3. Design and evaluate promotional approaches that support differentiation, demand generation, and market advantage. 

PLO 4. Select success measures, interpret results, and use evidence to improve marketing decisions. 

PLO 5. Communicate professionally in teams and with stakeholders; produce clear written/oral/visual messages; contribute effectively to collaborative work.