Applied Marketing - Program Description
This program starts Fall 2027. Apply now to reserve your spot!
The Bachelor of Business Administration (BBA) in Applied Marketing at SUNY Canton prepares students to plan, analyze, and manage marketing initiatives in a data-driven, digital-first economy. The program integrates a common business core with specialized coursework in consumer behavior, marketing research and analytics, digital marketing, integrated marketing communications, professional selling/CRM, and brand strategy. Students apply concepts through client projects, simulations, consulting projects, and internships. Electives provide depth in areas such as e-commerce, SEO/SEM, social and content strategy, and digital marketing. The 122–124 credit program is transfer-friendly, offers stackable micro-credentials, and is available in flexible on-campus, online, and hybrid formats.
Admission Requirements:
- Refer to the table of high school course prerequisites for admission.
- Students must be prepared to take ENGL 101 (Composition and the Spoken Word).
PROGRAM REQUIREMENTS (Curriculum 3431)
Semester I Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 100 | Intro to Business | 3 |
| BSAD 203 | Principles of Marketing | 3 |
| CITA 110 | Intro to Information Technology | 3 |
| ENGL 101 | Composition and the Spoken Word (GER 1/2) | 3 |
| FYEP 101 | First Year Experience | 1 |
| MATH 111 or higher (GER 4) | 3-4 | |
| TOTAL CREDITS | 16-17 |
Semester II Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ACCT 101 | Foundations of Financial Accounting | 4 |
| ECON 101 | Macroeconomics (GER 7) | 3 |
| US History and Civic Engagement (GER 9) | 3 | |
| Humanities (GER 6) | 3 | |
| General Elective | 3 | |
| TOTAL CREDITS | 16 |
Semester III Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ACCT 102 | Foundations of Managerial Accounting | 3 |
| BSAD 201 | Business Law I | 3 |
| ECON 103 | Microeconomics (GER 7) | 3 |
| MATH 141 | Statistics | 3 |
| Natural Sciences (GER 5) | 3-4 | |
| TOTAL CREDITS | 15-16 |
Semester IV Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 202 | Business Law II | 3 |
| BSAD 325 | Consumer Behavior | 3 |
| FSMA 210 | Introduction to Finance | 3 |
| World History and Global Awareness (GER 10) OR World Language (GER 11) |
3-4 | |
| Diversity, Equity, Inclusion Elective (GER 3) | 3 | |
| TOTAL CREDITS | 15-16 |
Semester V Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 301 | Principles of Management | 3 |
| BSAD 322 | Advertising and Promotion | 3 |
| U/L Program Elective | 3 | |
| U/L Program Elective | 3 | |
| U/L Program Elective | 3 | |
| TOTAL CREDITS | 15 |
Semester VI Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 319 | Professional Ethics | 3 |
| BSAD 200 BSAD 340 |
Business Communications OR Management Communications** |
3 |
| BSAD 372 | E-Commerce | 3 |
| BSAD 373 | International Business Management | 3 |
| U/L Program Elective | 3 | |
| TOTAL CREDITS | 15 |
Semester VII Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 411 | Market Research | 3 |
| BSAD 412 | Digital Marketing Strategy | 3 |
| BSAD 425 | New Product Marketing | 3 |
| U/L Program Elective | 3 | |
| General Elective | 3 | |
| TOTAL CREDITS | 15 |
Semester VIII Credits
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 445 | Marketing Consulting Project | 3 |
| BSAD 450 | Business Internship AND/OR U/L Program Electives |
6-12 3-12 |
| TOTAL CREDITS | 15 |
** Fulfills writing intensive requirement.
L/L = Lower Level Courses (100/200)
U/L = Upper Level Courses (300/400)
GER = General Education Requirement
Program Electives: ACCT, BSAD, ECON, FSMA, GMMD, LEST, CITA, TCOM
SUNY Canton Course Descriptions
Business Department Director
Dawn Robinson
MacArthur Hall 404
robinsond@canton.edu