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Esports Management - Program Description

Esports is a rapidly growing field, both nationally and internationally. Experts predict that, by 2021, global Esports revenues will have reached $1.65 billion. As more game designers and gaming consumers enter the market, there will be a need for managers to support their efforts. Game publishers, college and professional leagues, advertisers, and firms in complementary markets (gaming accessories, computers, specialty eyewear products, etc.) will together create a high demand for employees who understand the basic technology, language, and culture of Esports and who possess marketing and management skill and knowledge. Graduates of the Esports Management program will be able to pursue positions in public relations, Esports marketing and promotion, tournament directors, collegiate Esports coaches and directors, events management, sales, facilities management, game day operations, and general Esports administration.

Career Opportunities:

Graduates will be well-qualified for entry-level professional opportunities in fields such as:

  • Esports public relations
  • Advertising
  • Event management
  • Sales
  • Coaching/administration

Admission Requirements:


PROGRAM REQUIREMENTS (Curriculum 2991)

Semester I Credits

CITA 110 Introduction to Information Technology 3
ESPT 100 Introduction to Esports Management 3
ENGL 101 Composition and the Spoken Word (GER 10) 3
FYEP 101 First Year Experience 1
MATH  Math 111, 121, or 141 (GER 1) 3-4
  TOTAL CREDITS 13-14

Semester II Credits

BSAD 100 Introduction to Business 3
BSAD 203 Marketing 3
ACCT 101 Foundations of Financial Accounting 4
ECON 101  Macroeconomics (GER 3) 3
GMMD 101  Introduction to Media Studies (GER 7)   3
  TOTAL CREDITS 16

Semester III Credits

ACCT 102 Foundations of Managerial Accounting 3
BSAD 201 Business Law I 3
ECON 103 Microeconomics (GER 3) 3
GAME 110  Fundamentals of Game Design 3
  American History (GER 4) 3
  TOTAL CREDITS 15

Semester IV Credits

FSMA 210 Introduction to Finance 3
  Arts (GER 8) 3
  Liberal Arts Elective (must be GER) 3
  Western Civilization (GER 5) OR
Other World Civilization (GER 6)
3
  Foreign Languages (GER 9) 3
  TOTAL CREDITS 15

Semester V Credits

SPMT 240 Sports Governance 3
SPMT 312  Sports Entrepreneurship 3
BSAD 301 Principles of Management 3
  U/L Program Elective 3
  General Elective 3
  TOTAL CREDITS 15

Semester VI Credits

BSAD 372 Electronic Commerce 3
BSAD 373 International Business Management 3
SPMT 412  Sports Sales and Sponsorship 3
  U/L Program Elective 3
  U/L Program Elective 3
  TOTAL CREDITS 15

Semester VII Credits

BSAD 340 Management Communications 3
ESPT 308  Esports Event Management 3
  U/L Program Elective 3
  General Elective 3
  General Elective 3
  TOTAL CREDITS 15

Semester VIII Credits

ESPT 450

Esports Internship OR
U/L Program Electives
3-12
ESPT 404  Esports Capstone 3
  TOTAL CREDITS 15 

* Fulfills writing intensive requirement.

U/L = Upper Level Courses (300/400)
GER = General Education Requirement

Upper Level Program Electives: BSAD, ESPT, GAME, and SPMT

Review the Index of Course Descriptions

Business Department Director
William Myers
Associate Professor
MacArthur Hall 514
myersw@canton.edu