Graphic and Multimedia Design - Program Description

The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.

Students in this Major:

  • Create and design original works using graphics, video, photography, sound and animation.
  • Develop communication, management, and analytical skills.
  • Learn design theory and interact with the latest multimedia software.
  • Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.
Placement Rates

Employment statistics are from the Bureau of Labor Statistics 2016-2026 Occupational Outlook Handbook.

Career Opportunities:

  • Graphic designer
  • Web designer
  • Advertising specialist
  • Public Relations specialist
  • Video, Sound or Video Game designer
  • Journalist

Potential Employers:

  • Web Design Firms
  • Advertising Firms
  • Government
  • Education
  • News Agencies
  • Other (design departments)

Admission Requirements:

  • Refer to the table of high school course prerequisites for admission.
  • Prepared to take Expository Writing (ENGL 101)
    • NYS English Regents score ≥ 75; or
    • Verbal SAT score ≥ 420; or
    • Reading and Writing ACT scores ≥ 17; or
    • Transfer student who has already passed a college level English course.
  • Prepared to take GER Math
    • NYS Geometry or Math A exam plus one additional year of math; or
    • Already passed Intermediate Algebra or equivalent.
  • Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.


The following shows the typical course sequence and program requirements.

Semester I Credits

Prefix Course Name Credits
ARTS 101
GMMD 102
Intro to Drawing OR
Introduction to Design (GER 8)
CITA 152 Computer Logic 3
ENGL 101 Composition and the Spoken Word (GER 10) 3
GMMD 101 Intro to Media Studies (GER 7) 3
  Social Sciences Elective (GER 3) 3

Semester II Credits

Semester III Credits

Prefix Course Name Credits
ARTS 201 Art History BC to 16th Century 3
GMMD 200 Digital Photography 3
GMMD 240 Professional Practices 3
  ENGL or TCOM Elective 3
  Natural Science (GER 2) 3-4

Semester IV Credits

Prefix Course Name Credits
ARTS 202 Art History 16th to 20th Century 3
GMMD 211 Film Analysis 3
GMMD 317 Culture and Communication 3
  GMMD Elective 3
  General Elective 3

Semester V Credits

Prefix Course Name Credits
GMMD 313 Studies in Genre Film 3
  U/L ENGL or TCOM Elective 3
  U/L Arts or GMMD Elective** 3
  GMMD or CITA Elective** 3
  GMMD Elective** 3
  General Elective (GER 4,5,6, or 9) 3

Semester VI Credits

Prefix Course Name Credits
ENGL 301 Professional Writing and Communication*** 3
  GMMD Elective* 3
  GMMD Elective* 3
  U/L General Elective 3
  U/L General Elective 3

Semester VII Credits

Prefix Course Name Credits
GMMD 401 Multimedia Product Design 3
GMMD 408 Portfolio Development and Media Strategies 3
GMMD 440 Orientation to the Culminating Experience 1
  GMMD Elective** 3
  GMMD Elective** 3
  Liberal Arts Elective 3-4

Semester VIII Credits

Prefix Course Name Credits
GMMD 444 Multimedia Product Design 2 4
  GMMD Elective 3
GMMD 443 Arts Management Internship OR
U/L Elective
  U/L Elective 3

*** Fulfills writing intensive requirement

**Courses with a GMMD designator can be used to fulfill these requirements

U/L = Upper Level Courses (300/400)
GER = General Education Requirement

Graphic and Multimedia Design
Morgan Hastings
Lecturer & Program Director