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Graphic and Multimedia Design - Program Description

The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.

Students in this Major:

  • Create and design original works using graphics, video, photography, sound and animation.
  • Develop communication, management, and analytical skills.
  • Learn design theory and interact with the latest multimedia software.
  • Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.
Placement Rates

Employment statistics are from the Bureau of Labor Statistics 2016-2026 Occupational Outlook Handbook.

Career Opportunities:

  • Graphic designer
  • Web designer
  • Advertising specialist
  • Public Relations specialist
  • Video, Sound or Video Game designer
  • Journalist

Potential Employers:

  • Web Design Firms
  • Advertising Firms
  • Government
  • Education
  • News Agencies
  • Other (design departments)

Admission Requirements:

  • Refer to the table of high school course prerequisites for admission.
  • Prepared to take Expository Writing (ENGL 101)
    • NYS English Regents score ≥ 75; or
    • Verbal SAT score ≥ 420; or
    • Reading and Writing ACT scores ≥ 17; or
    • Transfer student who has already passed a college level English course.
  • Prepared to take GER Math
    • NYS Geometry or Math A exam plus one additional year of math; or
    • Already passed Intermediate Algebra or equivalent.
  • Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.

PROGRAM REQUIREMENTS (Curriculum 2026)

Semester I Credits

CITA 152 Computer Logic 3
ENGL 101 Composition and the Spoken Word (GER 10) 3
GMMD 101 Intro to Media Studies (GER 7) 3
ARTS 101
SOET 116		 Intro to Drawing (GER 8) OR
Introduction to Computer Aided Drafting and Design		 3
SOCI 101 Intro to Sociology 3
  TOTAL CREDITS 16

Semester II Credits

GMMD 102 Intro to Design 3
CITA 180
GMMD 111
GMMD 121		 Intro to Programming OR
Digital Video Editing OR
Programming for Visual Arts and Design		 3-4
HUMA 189
SPCH 104		 Acting and Improvisation OR
Introduction to Speech		 3
MATH 111
MATH 121		 Survey of Mathematics OR
College Algebra (GER 1)		 3-4
  ENGL Writing Elective 3
  TOTAL CREDITS 15-17

Semester III Credits

ARTS 201 Art History BC to 16th Century** 3
GMMD 201 Digital Photography 3
  ENGL Writing Elective 3
  General Elective (GER4,5,9) 3
  Natural Science (GER 2) 3-4
  TOTAL CREDITS 15-16

Semester IV Credits

ARTS 202 Art History 16th to 20th Century 3
GMMD 211 Film Analysis 3
GMMD 240 Professional Practice 3
SOCI 250
GMMD 317		 Sociology of the Mass Media OR
Culture and Communication		 3
GMMD 301
GMMD 351		 3D Design OR
3D Animation		 3
  TOTAL CREDITS 15

Semester V Credits

GMMD 313 Studies in Genre Film 3
ENGL 309 Journalism* OR
U/L ENGL Writing Intensive		 3
CITA 342 Visual Programming OR
U/L Arts Elective OR
U/L GMMD Elective		 3
  U/L General Elective 3
  General Elective 3
  TOTAL CREDITS 15

Semester VI Credits

GMMD 302 Professional Photography 3
GMMD 311
GMMD 330		 Video Effects and Post-Production OR
Web Design and Development		 3
GMMD 331 Digital Illustration and Typography 3
ENGL 301 Professional Communication 3
  General Elective 3
  TOTAL CREDITS 15

Semester VII Credits

GMMD 401 Multimedia Product Design 3
GMMD 408 Portfolio Development and Media Strategies 3
GMMD 440 Orientation to the Culminating Experience 1
  Liberal Arts Elective 3-4
  U/L GMMD Elective 3
  TOTAL CREDITS 16-17

Semester VIII Credits

GMMD 432 Virtual Worlds OR
U/L Arts Elective OR
U/L GMMD Elective		 3
GMMD 444 Multimedia Product Design 2 4
GMMD 443 Arts Management Internship OR
U/L Elective		 3-4
  U/L Elective 3
  TOTAL CREDITS 13-14

*Fulfills writing intensive requirement

**Art History (ARTS 201/202) can be counted as either GER 7 or GER 8; this elective should be used to cover the remaining General Education area.

U/L = Upper Level Courses (300/400)
GER = General Education Requirement

NOTE: Graphic and Multimedia Design students must meet all of the ten General Education Requirements and successfully complete the SUNY Canton Computer Competency requirement.

Graphic and Multimedia Design
Christopher Sweeney, Ph.D.
Program Director
315-386-7424i
sweeneyc@canton.edu