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Graphic and Multimedia Design - Program Description

The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.

Students in this Major:

  • Create and design original works using graphics, video, photography, sound and animation.
  • Develop communication, management, and analytical skills.
  • Learn design theory and interact with the latest multimedia software.
  • Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.
Placement Rates

Employment statistics are from the Bureau of Labor Statistics 2016-2026 Occupational Outlook Handbook.

Career Opportunities:

  • Graphic designer
  • Web designer
  • Advertising specialist
  • Public Relations specialist
  • Video, Sound or Video Game designer
  • Journalist

Potential Employers:

  • Web Design Firms
  • Advertising Firms
  • Government
  • Education
  • News Agencies
  • Other (design departments)

Admission Requirements:

  • Refer to the table of high school course prerequisites for admission.
  • Prepared to take Expository Writing (ENGL 101)
    • NYS English Regents score ≥ 75; or
    • Verbal SAT score ≥ 420; or
    • Reading and Writing ACT scores ≥ 17; or
    • Transfer student who has already passed a college level English course.
  • Prepared to take GER Math
    • NYS Geometry or Math A exam plus one additional year of math; or
    • Already passed Intermediate Algebra or equivalent.
  • Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.

PROGRAM REQUIREMENTS (Curriculum 2026)

Semester I Credits

ARTS 101
GMMD 102
Intro to Drawing OR
Introduction to Design (GER 8)
3
CITA 152 Computer Logic 3
ENGL 101 Composition and the Spoken Word (GER 10) 3
GMMD 101 Intro to Media Studies (GER 7) 3
  Social Sciences Elective (GER 3) 3
  TOTAL CREDITS 15

Semester II Credits

ARTS 101
GMMD 102
Intro to Drawing OR
Introduction to Design (GER 8)
3
GMMD 112 Intro to Time-Based Media 3
HUMA 189
SPCH 104
GAME 110
BSAD 100
CITA 180
Acting and Improvisation OR
Introduction to Speech OR
Fundamentals of Game Design OR
Intro to BusinessOR
Intro to Programming
3-4
MATH 111
MATH 121
Survey of Mathematics OR
College Algebra (GER 1)
3-4
  ENGL or TCOM Elective 3
  TOTAL CREDITS 15-17

Semester III Credits

ARTS 201 Art History BC to 16th Century 3
GMMD 200 Digital Photography 3
GMMD 240 Professional Practices 3
  ENGL or TCOM Elective 3
  Natural Science (GER 2) 3-4
  TOTAL CREDITS 15-16

Semester IV Credits

ARTS 202 Art History 16th to 20th Century 3
GMMD 211 Film Analysis 3
GMMD 317 Culture and Communication 3
  GMMD Elective 3
  General Elective 3
  TOTAL CREDITS 15

Semester V Credits

GMMD 313 Studies in Genre Film 3
  U/L ENGL or TCOM Elective 3
  U/L Arts or GMMD Elective** 3
  GMMD or CITA Elective** 3
  GMMD Elective** 3
  General Elective (GER 4,5,6, or 9) 3
  TOTAL CREDITS 18

Semester VI Credits

ENGL 301 Professional Writing and Communication*** 3
  GMMD Elective* 3
  GMMD Elective* 3
  U/L General Elective 3
  U/L General Elective 3
  TOTAL CREDITS 15

Semester VII Credits

GMMD 401 Multimedia Product Design 3
GMMD 408 Portfolio Development and Media Strategies 3
GMMD 440 Orientation to the Culminating Experience 1
  GMMD Elective** 3
  GMMD Elective** 3
  Liberal Arts Elective 3-4
  TOTAL CREDITS 16-17

Semester VIII Credits

GMMD 444 Multimedia Product Design 2 4
  GMMD Elective 3
GMMD 443 Arts Management Internship OR
U/L Elective
3-4
  U/L Elective 3
  TOTAL CREDITS 13-14

*** Fulfills writing intensive requirement

**Courses with a GMMD designator can be used to fulfill these requirements

U/L = Upper Level Courses (300/400)
GER = General Education Requirement

Graphic and Multimedia Design
Christopher Sweeney, Ph.D.
Program Director
315-386-7424i
sweeneyc@canton.edu