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Graphic and Multimedia Design - Program Description
The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.
Students in this Major:
- Create and design original works using graphics, video, photography, sound and animation.
- Develop communication, management, and analytical skills.
- Learn design theory and interact with the latest multimedia software.
- Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.

Employment statistics are from the Bureau of Labor Statistics 2016-2026 Occupational Outlook Handbook.
Career Opportunities:
- Graphic designer
- Web designer
- Advertising specialist
- Public Relations specialist
- Video, Sound or Video Game designer
- Journalist
Potential Employers:
- Web Design Firms
- Advertising Firms
- Government
- Education
- News Agencies
- Other (design departments)
Admission Requirements:
- Refer to the table of high school course prerequisites for admission.
- Prepared to take Expository Writing (ENGL 101)
- NYS English Regents score ≥ 75; or
- Verbal SAT score ≥ 420; or
- Reading and Writing ACT scores ≥ 17; or
- Transfer student who has already passed a college level English course.
- Prepared to take GER Math
- NYS Geometry or Math A exam plus one additional year of math; or
- Already passed Intermediate Algebra or equivalent.
- Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.
PROGRAM REQUIREMENTS (Curriculum 2026)
Semester I Credits
ARTS 101 GMMD 102 |
Intro to Drawing OR Introduction to Design (GER 8) |
3 |
CITA 152 | Computer Logic | 3 |
ENGL 101 | Composition and the Spoken Word (GER 10) | 3 |
GMMD 101 | Intro to Media Studies (GER 7) | 3 |
Social Sciences Elective (GER 3) | 3 | |
TOTAL CREDITS | 15 |
Semester II Credits
ARTS 101 GMMD 102 |
Intro to Drawing OR Introduction to Design (GER 8) |
3 |
GMMD 112 | Intro to Time-Based Media | 3 |
HUMA 189 SPCH 104 GAME 110 BSAD 100 CITA 180 |
Acting and Improvisation OR Introduction to Speech OR Fundamentals of Game Design OR Intro to BusinessOR Intro to Programming |
3-4 |
MATH 111 MATH 121 |
Survey of Mathematics OR College Algebra (GER 1) |
3-4 |
ENGL or TCOM Elective | 3 | |
TOTAL CREDITS | 15-17 |
Semester III Credits
ARTS 201 | Art History BC to 16th Century | 3 |
GMMD 200 | Digital Photography | 3 |
GMMD 240 | Professional Practices | 3 |
ENGL or TCOM Elective | 3 | |
Natural Science (GER 2) | 3-4 | |
TOTAL CREDITS | 15-16 |
Semester IV Credits
ARTS 202 | Art History 16th to 20th Century | 3 |
GMMD 211 | Film Analysis | 3 |
GMMD 317 | Culture and Communication | 3 |
GMMD Elective | 3 | |
General Elective | 3 | |
TOTAL CREDITS | 15 |
Semester V Credits
GMMD 313 | Studies in Genre Film | 3 |
U/L ENGL or TCOM Elective | 3 | |
U/L Arts or GMMD Elective** | 3 | |
GMMD or CITA Elective** | 3 | |
GMMD Elective** | 3 | |
General Elective (GER 4,5,6, or 9) | 3 | |
TOTAL CREDITS | 18 |
Semester VI Credits
ENGL 301 | Professional Writing and Communication*** | 3 |
GMMD Elective* | 3 | |
GMMD Elective* | 3 | |
U/L General Elective | 3 | |
U/L General Elective | 3 | |
TOTAL CREDITS | 15 |
Semester VII Credits
GMMD 401 | Multimedia Product Design | 3 |
GMMD 408 | Portfolio Development and Media Strategies | 3 |
GMMD 440 | Orientation to the Culminating Experience | 1 |
GMMD Elective** | 3 | |
GMMD Elective** | 3 | |
Liberal Arts Elective | 3-4 | |
TOTAL CREDITS | 16-17 |
Semester VIII Credits
GMMD 444 | Multimedia Product Design 2 | 4 |
GMMD Elective | 3 | |
GMMD 443 | Arts Management Internship OR U/L Elective |
3-4 |
U/L Elective | 3 | |
TOTAL CREDITS | 13-14 |
*** Fulfills writing intensive requirement
**Courses with a GMMD designator can be used to fulfill these requirements
U/L = Upper Level Courses (300/400)
GER = General Education Requirement
Graphic and Multimedia Design
Christopher Sweeney, Ph.D.
Program Director
315-386-7424i
sweeneyc@canton.edu